How to use Social Media for better SEO

What is SEO? SEO stands for Search Engine Optimization, which is a fancy way of saying "making it easier to be found in search engines." It is every company's goal to have better SEO so they are more likely to be found on the web. How do businesses and organizations do this? How does it help with the bottom line?

There are two different definitions of SEO. There is organic and inorganic SEO. Inorganic SEO is the pay-per-click type of media marketing within search engines like Google and Yahoo. A business or organization can pay to have their logo or advertisement listed when searching for specific information. It is very reliable to put their ad in front of the potential customer searching the web. The problem that sometimes arises for this type of SEO is a lack of trust. People often ignore the pay-per-click type of advertising because they DO view it as an advertisement.

The organic type of SEO is sometimes more difficult to achieve and takes more time, but can be more reliable with better bottom line results. This type of SEO is accomplished naturally by the behaviors of those that search, which is why it is more trusted than the pay-per-click. The key is to create popular content on the web. This means the more exposure the content gets, the more likely it will show up in search. Say you’re a backpacking guide company in the State of Washington; the logical thing your company wants from your SEO is that in a search from a potential customer you would show up in the first page of results in a search for backpacking guide companies in Washington State.

So how do you accomplish this? Well, for starters you have to have a plan! Of course you need a website for customers to visit so potential clients can find out information about you . Then, you need to create popular content and key phrases that are connected to your website that will result in repetitive searches. Content should be creative and meaningful to your potential audience. Then, using social media applications like Twitter, Facebook, Youtube, and Flicker, you can post that content to the web. Using keywords in your taglines will help potential customers find that information. Audio, video, and pictures of backpacking trips and customer feedback from previous events can help keep the content fresh and appealing. Finally, monitor and engage in the feedback to personalize the experience. The end result is a free and functional marketing campaign that will provide potential clients with valuable information about you.